Malmö have won 3 of 4 home games, but the opposition has surely not been the best, with Syrianska, Gefle, Åtivdaberg and a Kalmar team with lots of injuries. Away from home they lost to Häcken, Norrköping and a draw at Mjällby apart from the win at Djurgården. I don't think they should be so big favorites. Actually, Helsingborg's start is said to be much worse, but they are only one single point away from Malmö.
Helsingborg don't score a lot of goals, but since the premiere away at Norrköping, which they loss, they have 7 straight games without loss. I think they sure will be able to grab a draw here, or maybe even win.
I'm going for Helsingborg +0.5 asian handicap at odds 2.14.