Anytime Goalscorer markets

[VLR100]

So taking a look at the To Score market for Higuain in today's game, on BetFair for example, one can lay him at 4.2 right now. Reportedly, he won't start today, and I can't see him coming off the bench. Is this free money? How reliable are the reports on starting lineups, etc? Is this a viable strategy in the long run?

[Supamanu]

I believe if the player does not play the bet is cancelled.

[VLR100]

Thanks, seemed a little crazy at the time.