Bush, whose disassociation from USC ended last year, now wants back what he believes is rightfully his. His efforts in recent months, however, have gone unanswered. Bush said he and his team have reached out to both the Heisman Trust and the NCAA, but neither party has been receptive to his communications.
But attitudes toward long-standing NCAA policies that forbade college athletes from profiting in any way during their careers have changed. They changed so much so that states across the United States got involved, eventually forcing the NCAA to change its rules on NIL opportunities.
Athletes want NCAA to return Reggie Bush's Heisman Trophy following new NIL policy
But attitudes toward long-standing NCAA policies that forbade college athletes from profiting in any way during their careers have changed. They changed so much so that states across the United States got involved, eventually forcing the NCAA to change its rules on NIL opportunities.
Athletes want NCAA to return Reggie Bush's Heisman Trophy following new NIL policy
