The National Hockey League has sold naming rights to its four divisions for the first time in its history. The league announced Tuesday that its teams will play in the Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division and the MassMutual NHL East Division during the 2020-21 season, which runs 56 games and begins on Jan. 13.
This is the second major sponsorship move for the NHL this season. The league previously announced that, for the first time, it would allow advertisements on player helmets. As of Tuesday, 13 teams have announced their helmet sponsors. The majority of those sponsors also hold the teams' arena naming rights.