Originally posted by kingdom
I don't see how changing college rules will change that entire dynamic unless you forbid colleges from licensing their own apparel to these big shoe companies.
The facts are that the basketball teams at these colleges (and football too at some places) move merchandise for Nike/Adidas/UnderArmour. These companies need those teams that they are paying huge fees too, to be great teams. And they'll make sure the players needed to be great, get there.

