Australian-born PointsBet sportsbook was a bit slow to get off the ground in the North American market. However, since it set its feet, the betting provider has grown exponentially in just a short amount of time. PointsBet now has a presence in five states with their recent their launch in Colorado, a state that coincidentally has its US headquarters in Denver.
The benefit of PointsBet’s launch in Colorado should be mutually beneficial for both the state and the provider. “Launching in Colorado, the site of PointsBet’s US headquarters, is an extra special moment for the business. This is our fifth state of operation in the US following our most recent launch in Illinois, and as always, we will be providing this passionate, sports-loving community with the fastest online sports betting product in the market and the most betting options for every NFL, NBA, MLB and NHL game,” said Johnny Aitken, PointsBet USA CEO.
He went on to say, “We’re really excited to be based here. We wanted to truly invest in the community, not only providing tangible employment opportunities but also to partner with local sport organizations”.
Centennial State Focus
PointsBet has long had an interest in setting up a platform in Colorado. The premier global sportsbook chose the state for their headquarters and has been looking forward to the day they could bring their top-tier platform to the state. The Colorado market, since launch on May 1 jumped into the “Top-5” Bet-friendly states in September with their impressive $207.7 million handle.
As of Wednesday, the PointsBet app is live in Colorado at Double Eagle in Cripple Creek. It is ready to take on what has been an increasingly expanding and successful Colorado market. Having their base in Colorado should give the provider a slight edge with bettor in the state. It promises to be Colorado-focused for its clientele.
As Johnny Aitken, PointsBet USA CEO recently said, “Our approach for the market is that we really want to bring the sports betting experience that Coloradans have been seeking. When you open the app, it’s not going to have promotional language about the New York Yankees. You’re not going to have an ambassador that’s based in Chicago.”
“It’s a custom-made app built for the Colorado market,” he added.
Leaving No Stone Unturned
PointsBet has certainly been proactive in trying to get a foothold into every corner of the Colorado sports betting scene. Their partnership agreement with Kroenke Sports & Entertainment gave them immediate access to the Denver Nuggets (NBA), the Colorado Avalanche (NHL), the Colorado Mammoth (National Lacrosse League) and the Ball Arena.
“It is a great feeling to now be able to officially introduce Colorado sports bettors to the competitive advantages PointsBet possesses in owning our technology end-to-end, as well as light up our major investments in state like our fully exclusive deal with the Kroenke Sports and Entertainment team across the Denver Nuggets, Colorado Avalanche and the Ball Arena in advance of the upcoming NBA and NHL seasons,” said Johnny Aitken.
PointsBet also signed a groundbreaking exclusive official partner of the University of Colorado Buffaloes – the first NCAA partnership deal of its kind in the US. All PointsBet has to do is get in with the Colorado Rockies of MLB and their complete assimilation into the Colorado sports scene will be complete.
The Present and Future of PointsBet
With Illinois, Indiana, Iowa, New Jersey, and now Colorado under their umbrella, PointsBet is focusing on another relatively young but up-and-coming market, Michigan. Their original hope was to launch in that state by January 1st, but as of now, 2021 looks like a more reasonable expectation for the PointsBet app to go live.
In the meantime, adding Colorado, which has elevated into the top-5 bet-friendly states to New Jersey, the most successful state in the Nation with regards to sports betting handle; Indiana, another sports betting Heavyweight; Illinois, which is expected to be a massive market, and Iowa should take PointsBet to the next level of sports betting providers.
Add in PointsBet’s $400 million marketing agreement with NBCUniversal and the sports betting provider has to be considered in the elite class of the sports betting space. PointsBet gets to use the media behemoth’s broad outreach to advertise and promote their brand across the country – a unique perk not afforded to any of their competition.
PointsBet seems to be making all of the right moves in the US legal sports betting industry – at the right time. Their ascension up the ranks has been swift and it has been impressive. In Colorado, everywhere you turn, you are going to see their name.