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Hard Rock Bet To Become The Official Sportsbook Of The Jacksonville Jaguars

Ziv Chen

Last Updated: September 10, 2024 12:42 PM EDT • 1 min 59 sec read.

Jacksonville Jaguars quarterback Trevor Lawrence hands off to running back Tank Bigsby as we look at the Jaguars partnership with Hard Rock Bet.
Jacksonville Jaguars quarterback Trevor Lawrence hands off to running back Tank Bigsby. Photo by: Jim Rassol/Imagn Images.

The Jacksonville Jaguars have partnered with one of our best sports betting sites.

Hard Rock Digital has entered a partnership that will see Hard Rock Bet become the NFL team's official sportsbook partner. This collaboration aims to enhance fan engagement and deliver exclusive experiences to Hard Rock Bet users and Jaguars fans.

As part of the agreement, Hard Rock Bet will have prominent visibility throughout the 2024-25 NFL season, with marquee signage and branding at EverBank Stadium. Hard Rock Bet players, including those who sign up with a Hard Rock Bet promo code, can also receive backstage pass experiences at the stadium and exclusive VIP access to Jaguars off-site events.

"Hard Rock Bet is thrilled to Roll with the Jaguars and engage fans in DUUUVAL and beyond with our top-rated app," said Nick Menas, Hard Rock Digital's Managing Director, Corporate Strategy, in a press release.

"We're proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before."

The official Jaguars app is also set to entertain Jags fans with the help of Hard Rock Games. The app will feature free-to-play games through the Hard Rock Neverland Casino social gaming platform.

"We're always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences," added Scott Massey, Jaguars SVP of Corporate Partnerships. "Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make 'money-can't-buy' memories."

Florida's First NFL Season with Legal Sports Betting

The 2024 NFL season, which kicked off on Sept. 5, marks a historic moment for Florida sports betting. Following the state’s launch of legal online sports betting in Nov. 2023, this will be the first full season where fans can place legal bets on their favorite teams. Hard Rock Bet, owned by the Seminole Tribe of Florida, is the state’s exclusive sportsbook. 

The release says Hard Rock Bet hopes to “elevate game days with exclusive promotions and experiences for its players and Jaguars fans in Northeast Florida and beyond.”

Growing Presence

After its most recent launch in the Illinois sports betting market, Hard Rock Bet is now available in eight states.

Other states that have access to the platform include the Arizona sports betting, Ohio sports betting, Indiana sports betting, New Jersey sports betting, Tennessee sports betting, Virginia sports betting, and, of course, Florida markets. The Hard Rock Bet app is available for download on both iOS and Android devices, where it is rated 4.9 and 4.8 stars, respectively.

The company also recently launched its latest fall campaign, ‘Roll With Us,’ welcoming all types of players to enjoy the app and online sportsbook. 

"This is shaping up to be a monumental football season for Hard Rock Bet with our Roll With Us campaign, the continued innovations on our highly-rated platform, and now the launch of Hard Rock Bet in one of the largest sports betting markets in the country," said Marlon Goldstein, Executive Managing Director & CEO for Hard Rock Digital, amid the Illinois launch.

Written By:
Ziv Chen
Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.