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UK-based sports betting giant bet365, self-described as the "World's Favorite Sportsbook" became the newest Arizona sports betting app on Monday with a full rollout of its mobile wagering platform at 6 a.m. local time.

The bet365 Arizona launch is timely as just six days remain until the kickoff of the biggest day on the U.S. legal sports betting calendar, the Super Bowl.

bet365's arrival takes the number of Arizona sports betting sites to 17. The company now has a sportsbook presence in nine U.S. states, which include Colorado, Indiana, Iowa, Kentucky, Louisiana, Ohio, New Jersey, and Virginia.

How the Arizona launch came about

The departure of Fubo Sportsbook in the Arizona market in October 2022 opened up a spot for a new licensed provider in the Arizona sports betting scene. bet365 took over as a partner with the Ak-Chin Indian Community, which had previously been aligned with the ill-fated Fubo sports wagering product.

bet365 is making the most of the opportunities presented within the broad and expanding U.S. legal sports betting scene. 

In addition to Arizona, bet365 has been on a launch blitz in the bustling American market for the last few months. On Jan. 30, the company debuted in the Indiana sports betting scene after joining Louisiana sports betting in November.

More bet365 American launches are likely in 2024.

Gambling problem? Call 1-800-NEXT-STEP (AZ)

bet365 Arizona promotions

To mark its launch in the Arizona market, bet365 is rolling out two promotions for new customers to choose from in the Grand Canyon State.

The first bet365 Arizona bonus code is a “First Bet Safety Net” promo that will allow new users to recoup any first-bet losses up to $2000 for straight wagers, parlay bets, Same Game Parlays, or Same Game Parlay+ markets in the state. A minimum $10 deposit will be required to qualify for the Safety Net promo.

The second Arizona welcome promotion is a “Bet $5, Get $150” opportunity for new users of bet365 Arizona. With a minimum $10 deposit and a minimum $5 first bet, customers will be afforded the opportunity to unlock $150 in bonus bets on the site once that initial wager has been settled.

Residents looking to take advantage of Arizona sportsbook promos will now also be able to take advantage of our bet365 bonus code: SBRBONUS.

More to come?

The Arizona Department of Gaming announced a few weeks ago that it is opening up the application process for new prospective sports betting providers for the state. The aim was to fill at least two sports wagering licenses. bet365 checks one of those boxes.

There is likely more to come, with 17 sportsbooks now active in the Grand Canyon State. Then-Gov. Doug Ducey, in 2021, signed legal sports betting into law in the state and made up to 20 sports wagering licenses available.

According to an Arizona Department of Gaming release, the application process for new Arizona sports betting app licenses will close on March 4, 2024, at 5 p.m.

WynnBET's departure from the Arizona market leaves one open spot. Expect Fanatics Sportsbook to be one of the main pursuers of one of the up-for-grabs licenses in the Grand Canyon State.