Baltimore Ravens Sign Expanded Merchandise Partnership with Fanatics
Fanatics, Inc., the sports merchandise and apparel company behind Fanatics Sportsbook - one of our best sports betting sites, has announced an expansion of its sports merchandise agreement with the NFL’s Baltimore Ravens. The new extension allows Fanatics to provide retail sales of Ravens merchandise in the M&T Bank Stadium.
In a press release, Fanatics said it would “curate collections unique to the Ravens that celebrate both the culture of Baltimore and the fan base’s passion for the team.”
Fanatics SVP of Business Development Ed O’Brien said, “It’s an incredibly exciting time for the Baltimore Ravens, both on and off the field, and Fanatics is thrilled to expand our partnership together. We are proud to be an integral part of the team’s vision to heighten the year-long fan experience at M&T Bank Stadium and are committed to creating a world-class omnichannel retail model that grows with the city and team over time.”
Fanatics and the Ravens have worked together since 2013, with Fanatics supplying the Ravens’ online and mobile e-commerce. In 2023, Fanatics expanded its operations with a new distribution center in Aberdeen, Maryland. The close proximity of this distribution center will help Fanatics keep retailers stocked with the latest designs and distribute merchandise from top brands and local licensees. Fanatics has been expanding its operations across the US, including rolling out its sportsbook, which went live in the Maryland sports betting scene in August 2023.
The agreement comes as the Ravens have announced several planned upgrades to the M&T Stadium to improve the general experience for those visiting on gameday. Ravens Vice President of Retail and F&B Operations Chris Inouye commented, “The expanded partnership with Fanatics launches our retail experience to new heights. A proven industry leader, Fanatics has routinely provided a cutting-edge approach in the sports apparel market. Highlighted by M&T Bank Stadium’s first-ever year-round retail store, which will debut in 2025, our full-scale collaboration with Fanatics allows fans to connect with the Ravens and display team pride like never before."