SBR Advertising & Affiliate Disclosure

Sportsbook Review
Sportsbook Review


SBR helps sports fans and bettors make informed decisions through independent testing and reviews, sports betting content, odds comparisons, picks, and educational resources.

Why SBR has affiliate partnerships

  • Affiliate links: These are unique tracking links that tell a partner when a visitor has come from SBR. If that visitor completes a qualifying action, such as registering or making a deposit at a sports betting site, SBR may receive a commission under the terms of its agreement with the partner.
  • Bonus codes: These are promotional codes that users may enter when registering or depositing with a sportsbook, online casino, or prediction market platform. A code may unlock a specific offer, like a sportsbook promo, and can also identify SBR as the referral source.
  • Qualifying actions: These are specific activities that may result in SBR receiving compensation. Depending on the agreement, qualifying actions may include creating an account, making a first deposit, or placing an eligible wager.

Our earnings come at no additional cost to you

Using an SBR affiliate link or bonus code does not add a fee to your transaction. The operator determines the offer terms, odds, eligibility requirements, bonus conditions, and other applicable rules.

In some cases, SBR may also provide access to exclusive or enhanced casino bonuses and other offers negotiated with its partners.

The exact commercial arrangement varies by partner and may include:

  • Affiliate commissions: SBR may receive a fixed payment when a user completes a qualifying action with a partner.
  • Revenue sharing: In some cases, SBR’s compensation may be based on eligible activity generated through a commercial partnership.
  • Advertising: Companies may pay SBR to display advertisements across its websites, newsletters, or other products.
  • Sponsored or featured placements: Partners may pay for additional visibility in clearly designated promotional or advertising areas.

Our editorial independence

Commercial partnerships do not determine SBR’s editorial opinions, reviews, ratings, picks, recommendations, or news coverage. Our editorial team produces content according to SBR’s standards, with an emphasis on accuracy, usefulness, and transparency.

A commercial relationship does not guarantee positive coverage or a recommendation. We aim to apply our testing and review standards consistently to the sportsbooks, online casinos, and prediction market platforms featured on SBR.

SBR may publish advertisements, sponsored content, branded campaigns, featured offers, and other paid placements. Where appropriate, these placements are distinguished from independent editorial content.

Commercial relationships may affect which operators or offers appear in designated promotional areas. However, compensation alone does not determine SBR’s independent editorial assessments.

Paid placements may be labeled Sponsored, Advertisement, Promoted, Partner Content, or with similar language.

Advertisers may pay for visibility, but they cannot purchase favorable independent reviews, ratings, test results, or recommendations.

Our relationships with operators

SBR does not partner with every gambling platform available in every market. We may choose not to work with a platform for editorial, commercial, legal, compliance, or responsible gambling reasons. An operator may also decide not to work with affiliates.

Unless explicitly stated otherwise, SBR does not own or operate the third-party sportsbooks, online casinos, prediction market platforms, or other gambling products referenced on its sites.

When you follow a link to a third-party operator, including one of the sweepstakes casinos covered by SBR, your relationship is with that operator. Its terms and conditions, privacy practices, eligibility requirements, responsible gambling controls, and other policies govern your use of its services.

SBR does not control whether an operator accepts a registration, deposit, withdrawal, wager, redemption, or other transaction.

Our commitment to transparency

We believe readers should understand how SBR makes money and when a commercial relationship may exist.

Affiliate and advertising revenue allows us to continue investing in sports betting journalism, data, odds, tools, analysis, and other resources. Maintaining reader trust also requires a clear separation between commercial relationships and independent editorial judgment.

When SBR may receive compensation because of a user’s interaction with a partner, we aim to disclose that relationship clearly and appropriately.

Questions about this disclosure

If you have questions about SBR’s advertising practices, affiliate relationships, or this disclosure, please contact us using the contact information provided on SBR.

This Advertising & Affiliate Disclosure should be read together with our Terms of Service, Privacy Policy, responsible gambling information, and other applicable SBR policies.

Last updated: September 2026