New Jersey Online Casino Sector Expands with Three New Offerings

New Jersey's regulated online gaming market has continued to expand in recent weeks with the launch of three new casino platforms available to New Jersey players, bringing the state’s total number of online brands to 30.   

The latest addition is Vegas Club Casino, which went live on Wednesday through a market access partnership with casino resort company Caesars Entertainment, following approval from the state regulator, the New Jersey Division of Gaming Enforcement (DGE).  

Vegas Club joins Ember Casino, operated by Playtech and Delaware North, and Betinia Casino, which launched in the state through a partnership between Soft2Bet and Caesars, both of which launched in June.  

Vegas Club is run by G2 Digital, a company set up by gambling industry executives Greg Carlin and Dan Alexander. Greg Carlin previously co-founded gambling companies Rush Street Gaming and Rush Street Interactive, serving as chief executive of both. He currently owns Granite State Gaming & Hospitality, which runs casino properties in New Hampshire. Alexander was previously involved in the launch of casino brand PlayStar in New Jersey.  

G2 Digital said it has plans to launch in the neighboring Pennsylvania online casino market, as well as the Ontario online casino market, which was the first in Canada to regulate online gaming, and the Alberta online casino market, which launched its regulated sector on July 13.  

“Creating a great online gaming experience means delivering authentic excitement, real player protections, and the feeling that every player is a VIP,” Carlin said. “Vegas Club Casino combines the timeless appeal of classic Las Vegas with the transparency and security of a fully regulated online casino. We look forward to earning players’ loyalty through fair play and a fun, exciting experience.” 

New Jersey sets new gambling revenue record 

The expansion of the New Jersey online casino sector follows a record-breaking 2025, when total gaming revenue hit an all-time high of $7 billion. According to figures published by the New Jersey DGE, overall gambling revenue in the state increased 10.8% year-on-year from the figure of $6.3 billion for 2024. 

Online casinos were the strongest-performing segment in the year, posting a 22% revenue rise to $2.9 billion. The year also saw internet casino revenue exceed that of the state's land-based casinos for the first time, which generated $2.9 billion. 

FanDuel and its partner casino, Golden Nugget, led the way in the online casino market with $655.5 million in revenue, followed by DraftKings and Resorts World on $569.8 million, while BetMGM and Borgata ranked third with $376 million. 

New Jersey sports betting revenue also rose, by 7.5% to $1.18 billion, with online wagering accounting for $1.15 billion of the total. Annual sports betting handle hit $12.2 billion. Those increases were also good news for the New Jersey state coffers. The state collected over $1 billion in gambling taxes during 2025, including $581.9 million from online casinos, $209.1 million from sports betting, and $216.8 million from land-based casino operators.