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Bet365 to Launch SIS Esports in New Jersey

Neil Parker

Last Updated: December 8, 2022 1:03 PM EST • 1 min 11 sec read.

Detail of the gamepad of a person playing video games during a free summer Esport course for youth in Boulogne-Billancourt on July 22, 2020. Photo by Bertrand Guay via AFP.
Detail of the gamepad of a person playing video games during a free summer Esport course for youth in Boulogne-Billancourt on July 22, 2020. Photo by Bertrand Guay via AFP.

Bet365 and SIS announced a partnership Wednesday that’ll provide New Jersey residents with the first-ever non-tournament esports competitive gaming products.

SIS’ H2H Global Gaming LeagueTM hosts over 150,000 events per year that have been developed specifically for betting. The Competitive Gaming deal in New Jersey enables bet365 access to ultra-low (sub-second) latency live streaming.

In addition to visible ESIC-trained integrity referees for every game, and live caster commentary. The experience will also be accompanied by on-screen graphics and unique betting prompts such as form, players stats and results.

“We believe our end-to-end Competitive Gaming solution provides everything that a sportsbook needs – including the highest levels of integrity, frequent events, and superior margins – and that bettors in New Jersey will respond positively to bet365’s offering, starting with Ebasketball," SID CEO and President of Content Services Richard Ames said in a statement.

“We have made good progress to date in U.S with SIS Content Services Inc. and this new deal with our long-term partner bet365 is further evidence of our products gaining traction in this key market.”

SIS Vice President of Content Services Michele Fischer added: “The United States is the second largest esports market and fastest growing sports betting market in the world. We are ecstatic to be able to launch SIS’s esports offering in New Jersey, which we see as the first milestone in our strategy.”

With the rising popularity of both sports betting and esports in the United States, this stands to be the first of many similar partnerships to provide accessible and fair markets for fans and prospective bettors while also enhancing the user experience.

It’s also an important addition for bet365. Already one of the largest and most popular sportsbooks worldwide, extending further into esports positions bet365 to maintain its strong global presence and add to its diverse collection of offerings.

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Written By:
Neil Parker
A lifelong Cowboys, Cubs, Maple Leafs and Gators supporter, Neil has been covering sports in print and online since 2011. His past stops include USA TODAY, theScore, DraftKings Playbook and RotoWire among others. He's a graduate of St. Thomas University and Acadia University and spends ample time at KenWo Golf Club.