Betly Sportsbook is operated by Delaware North, one of the world’s largest privately-held hospitality and food service companies. Delaware North is also a significant player in sports and entertainment. They specialize in regional gaming venues with slots and video gaming machines, table games, poker rooms, full-service restaurants, and hotels. They have gaming destinations in New York, Arizona, Arkansas, Florida, West Virginia, and Ohio, to name a few.
The company launched BetLucky in 2019 in West Virginia, in partnership with Miomni and indirectly with EnterG Software Solutions, but that lasted just six months before all three companies wound up fighting in court over various contract disputes.
In July 2021, Delaware North partnered with Belgian technology firm GAMING1 to offer a B2B solution for online sports betting and gaming called Gamewise, launching Betly on the new technology. The solution is specifically tailored to land-based operators who want to participate in online gaming.
They’re the owner and operator of TD Garden, home of the NHL’s Boston Bruins. They have a presence at Yellowstone and Grand Canyon National Parks and Kennedy Space Center Visitor Complex.
They’re also the owners of Patina Restaurant Group, which manages catering and food service operations at landmark locations in high-profile cultural and entertainment venues, including the Metropolitan Opera, Lincoln Center, Anaheim’s Downtown Disney, Disney Springs in Orlando, Epcot World Showcase, and the Empire State Building.
The company also oversees sports service concessions at Lambeau Field, Busch Stadium, and MetLife Stadium in the United States, Wembley Stadium in London, Melbourne & Olympic Parks in Australia, and Singapore Sports Hub.
Delaware North employs over 55,000 people worldwide and has over $3.2 billion in annual revenues.
Betly Online Sportsbook Reputation
Betly sportsbook is a fraction of the Delaware North empire, and it shows in the product. There is an apparent lack of finesse in the Betly online sportsbook platform, and it simply exists because it has to support the massive demand for online betting compared to retail casinos.
Betly Sportsbook iOS and Android App Experience
Betly has apps available in West Virginia, Arkansas, Tennessee, and Ohio. None of the apps have generated a significant amount of reviews to get a good sense of the overall user experience. For both the iOS and Android apps, you'll have to visit the website and get a download link.