I've heard two different versions of their ads on the radio. One is an ad for "MyBookie.net," which is basically a useless free version of their site with play money (I made an original thread about this one a couple weeks ago). In the other ad I've heard, they drop the .net and it seems to be more of a direct ad for their paid site.
The .net site basically sounds like an attempt to get people to search for the site and find the real-money version. No matter how you slice it, this is a bold attempt by a less well-known book trying to get its name out there. Not so sure it works out for them.
The .net style of advertising was very successful for the poker sites when the crackdown hit. I am surprised more sportsbooks have not attempted this sort of advertising before. Interesting.
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MyBookie now openly advertising on Boston sports talk radio
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