Originally posted on 07/19/2011:

Quote Originally Posted by OSUCOWBOYS View Post
Bmaker.ag would probably be well served to offer a fairly generous bonus for the next few months to help rebuild their brand. Losing that URL will cost them well over 7 figures this football season if they don't do something.
How exactly does one determine that the domain name change will cost them "well over 7 figures"? Just curious.