Touts and louts
Paying for advice is not a new or uncommon business. Doctors, lawyers,
and consultants have been around since the first civilization evolved.
And of course, we in the U.S. seem particularly willing to pay for
specialized advice, particularly advice that could make or save us
money.
No where do there seem to be more businesses offering advice for sale
than in sports gambling. Advertisements for sports gambling consultants
(known as "touts") seem to be everywhere: on television shows, in the
Las Vegas rotation schedule, in sports magazines and on the Internet.
These touts profess to have something that you, as a sports gambler,
should be willing to pay for... an ability to identify winning
selections in various sporting events.
While there are some ethical and honest sports selection services, by
far the vast majority are simply marketing organizations that prey on a
gambler's desire to win. Dishonest touts have devised many ways to make
gamblers think they are purchasing some kind of special information.
These services claim to have "scouts" in the field... informants at
practice sessions... computerized analysis of trends... "insiders"
talking with coaches, following players off campus... you name it. In
reality, these dishonest services are merely marketing machines that
spend the vast majority of their energy using high-pressure marketing
techniques on gullible customers who are desperate for winning
information. Unfortunately these customers almost always end up paying
their bookmaker, as well as the tout service.
What follows are several of the various "angles" that touts will use on
unsuspecting sports gamblers. Even some honest touts use variations on
these tactics to increase revenue, because, let's face it... the tout is
trying to make money selling his selections, so just like any above-
board business, he's trying to find ways to make you buy more of his
products and services.
My goal with this document is to make gamblers aware of the tactics
they'll encounter if they choose to use a tout service. Also, I have
included a short section on the economics of paying for tout services
(something most gamblers never think about).
Again, I want to emphasize that there are in fact some HONEST touts out
there. These guys work hard to help out players who don't have the
skills or time necessary to handicap and find winning selections.
However, these honest folks are definitely in the minority.
As a side note... the word "tout" is a slang expression first used by
the English to describe people who watched race- horses in order to
obtain information for betting purposes. Today's touts claim to be doing
the same for various sporting events; but, as you'll see in this
article, many are nothing more than fast-talking salesmen trying to
separate you from your money.