Once upon a time Bet Easy was one of the last independent bookies in Australia. They sold out and it was changed to BetEzy. Then Crownbet (Mariah Carey's Aussie ex's company) bought them and Betfair Australia out and stopped using the name. Meanwhile WilliamHill bought up a bunch of other Aussie brands including Sportingbet.

Now Canada's Stars Group have purchased both, wanting to relaunch under the Sportingbet name. Sportsbet in Australia (Paddy Power) objected to the name being too close to theirs... so now we have the original Bet Easy name coming back to life.

Everything old is new again.