1. #1
    garcore
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    Join Date: 11-14-11
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    Player Retention

    Hi.

    Does anybody know the average player retention of an online sportsbook or what is considered good?

  2. #2
    testudo
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    The longer and the more deposits the better for the books.

  3. #3
    garcore
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    Hi Testudo.

    Thanks for the reply. I do understand that the more deposits and the longer the player signed is better but what I hoped to find out was for example. If 10 players signed up to my site how many of the 10 players should I hope to retain as good active players. Keeping in mind that a lot of players will sign up for the free sign up bonus .

  4. #4
    Maniac
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    I think that depending on your bonus terms, then as a new company you would probably see at leat 8 out of every 10 signups will just be there for the bonus, until you build up some sort of reputation.

    What you need to be looking for is a unique selling point, or give your signups a reason to keep betting with you in the future (retention bonus, reduced juice etc) but even then you may still struggle to retain many players for the long term - even more so in the present economic climate where the majority of the world is broke !

  5. #5
    garcore
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    Hi Maniac. Thanks I was hoping that it would be more like 6 players from 10 but I can see that your 2 from 10 is probably more accurate.

  6. #6
    Leo Bello
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    Quote Originally Posted by garcore View Post
    Hi.

    Does anybody know the average player retention of an online sportsbook or what is considered good?
    This is a difficult question to generalize.

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