The leaked Super Bowl ad included a woman casually writing down a phone number. First person to call the number got......

2 Super Bowl tixx
airfare
2500 cash to offset taxes (more genius by old spice)
500 spending money
4 start hotel room during trip


http://www.upi.com/Odd_News/Blog/201...3911391093799/


and old spice is getting tons of free publicity