I'll take this topic somewhat seriously...
I'd be the point man to expand the site more heavily into poker, which would in turn bring in affiliate revenue and advertising revenue. It would also ensure the site's continued profitability given that the market and political trends in the US are heading more towards poker both in terms of legalization and legitimacy. As a result -- and given the existing brand name/visibility as well as the already large base of members -- SBR could easily be the 3rd - possibly even the 2nd - biggest player in a very profitable space . GTM plan would involve promotion of free tournaments, getting some WOM going within the community, and doing simple things like offering up FTP, PS, and other poker options into the store. I would also parlay SBR's great
SEO (result 1 for sportsbook forum) into some equally lucrative pageranks for relevant poker searches. An investment in poker expansion now will pay large dividends over the near-term (2-5 years), and if poker is legalized for any significant portion of the population (i.e. Californians), those dividends will be even larger (in virtual perpetuity). The other upside of attracting poker players is that many are inclined to gamble, and the poker and sports elements would go hand-in-hand and could thus be a dual source of revenue.
Salary: Not interested. Been my own boss for awhile now, and there's nothing better. If I wanted to do this, I'd probably negotiate a base and large commissions, and make both of us a crapload.