Its all about the money $$$. You can deny this all you want and live in denial. Taylor Swift alone is a huge money stream and for ratings. They have 2 weeks to pimp out: Mahomes, Swift, Kelce, Chris Jones, Reid coach thing, Kittle, CMAC, Deebo, Bosa, etc. Argue with me all you want, but everyone with half a brain knows these 2 teams of the 4 that were left is the biggest draw the NFL could have for ratings and the corporations sponsoring it.
Stars, stars, stars. Ya'll know Detroit getting in wouldn't draw much interest and Baltimore over KC no way in hell. People that are fans with Swift in that generation would never dare watch these games if she wasn't there or involved. Way more influence than people think.