Major wager never realized the talent they had with Mikey Jack
Kenny (RIP) was to focused on the theory that "drama sells and made up drama sells even better"
Will-fuk that drunk Nazi ,he ran that place into the ground
So you hire a true pro gambler who has seen it all and get him to make videos portraying his own gambling as a dismal failure there by getting other posters to not feel as bad about their own losses
They in turn deposit at sponsor books
Sheet goes from red to black
Brilliant marketing