So this is what the script outline looks like as of now. Please note that this can change, it is tentative, but as of right now this is what the script is showing:
Spurs win Game 3. The theme and main storyline of this NBA Final will be how LeBron fights back each time the Spurs push on the Heat. Spurs win Game 1, LeBron fights back in Game 2. Spurs will win Game 3, Lebron will fight back in Game 4. Originally they were going to do this by having San Antonio win Game 1/2, but they decided the "punch-counterpunch" storyline would be better. By having LeBron go bananas in Game 3, that would be the only game he would need to "rescue" the Heat in, because the momentum would be there in Game 4. But with the Heat losing Game 1/Game 3, LeBron can "rescue" the Heat three times when San Antonio wins Game 1, 3, and 5, as well as Game 7 with the back against the wall. The "zig zag" or "punch-counter punch" gives LeBron 4 chances to carry the Heat on his back and cement his legacy, which is what the NBA wants.
Cliffs Notes:
Spurs win Games 3, 5
Heat win Games 4, 6, 7
Because they want LeBron to carry the Heat on his back with the Heat's back against the wall and momentum on the Spurs side in 3 games, then have him carry the team in a high stakes winner take all affair in Game 7.
This is to maximize his exposure and show how he comes through when the Heat need it most.