CNBC is the biggest group of touts ever, and Jim Cramer is their king. Bunch of people in suits trying to explain the market after it moves and live feeds of expert guests in suits saying "Hey I've been saying this all along". It's entertainment really, they have to fill the screen with something other than a stock ticker to hold an audience.
I'd bet you Cramer was touting the stocks when the Dow was 12800 saying it will be 15,000 pretty soon. And now that it dropped to 10800 he will say it's a great buying opportunity. Win win situation.