Rory Mcilroy's likeability factor through the roof.Endorsement gold mine?
I think the kid will be gobbled up to do lots of differen advertising endorsements due to the fact that he looks like a kid and won't get into any kind of scandals.He's so non threatening and humble and I think after all the crap that has gone on with so called hero athletes and celebrities getting in trouble over the years,Mcilroy is the anti aggressive macho stud.
Who knows though,success might go to his head where he becomes a womanizing dope fiend who blew all his money where he's in the passenger seat of a white Bronco driven by Padraig Harrington through Dublin,Ireland.