Originally <a href='/showthread.php?p=19173176'>posted</a> on 07/16/2013:

Quote Originally Posted by jjgold View Post
Why do all these books claim they had been around for 10 or more years?
Because they have not thought things out or lack good advice from someone that understands the dynamics of the industry as well as sales and marketing. Just pick a number that sounds like they are stable, OK 10 years is good. It is stupid if they cannot support the statement in someway at the very least. There are indeed invite only or PPH skins that have been around a long time and can be converted to post up and make such a claim. To just skin out a new brand and site and make such a claim is weak at best... informed people will know the truth and savvy inet users can also figure out how long a site or service has been around. When the truth finally gets out it just looks bad because of the initial deception... a LIAR is a LIAR is a LIAR... and cannot be trusted. If you cannot trust anything to begin with then it will follow your marketing and sales attempts for the duration. Just a bad move... only value is mass email marketing and outbound call center to those that do not know anything and they may just believe it... and send funds.