WELL above 2 million for value.

The idea that people are trying to gauge the value of SBR based on traffic is laughable.

While I'm sure SBR has taken a hit with the numerous books shutting down or locking out players, the fact is they must have MONSTER affiliate sheets with books like Bookmaker etc (and no doubt have a better affiliate % with these books than most sites)

Promotions like SBR-Pro are very smart and pay for themselves 100x by locking people in as signups to various books.

Programmers, writers, mods etc. This is not a 100k business we're observing here.