Your client the National Zoological Park, commonly known as the National Zoo, is one of the oldest zoos in the United States. It is a 163-acre (66 ha) urban park located at Rock Creek Park in Northwest Washington, D.C. Founded in 1889, its mission is to “provide engaging experiences with animals and create and share knowledge to save wildlife and habitats”.
As of 2016, the National Zoo hosts about 1,800 animals of 300 different species. About one-fifth of them are endangered or threatened species. Recently, the National Zoo has hired your consulting firm to help decide whether they should buy a giant panda from China. The client is looking to increase both their revenues and profits. What would you recommend?