If anyone wants to make a killing on their small business,don't take out loans to advertise and promote the products,just do something stupidly outrageous with the product.Get the man with the smallest unit in the history of mankind to streak naked at a final four game or at a Mitt Romney campaign stop with your product dangling off him.Do anything outrageous as part of your business plan advertising campaign but by all means,don't do something boring,predictable and mainstream to promote your company or business.