Originally Posted by
stevenash
And yet we'll see numbers like 1000 rating and 400 share.
Know why?
Because the Super Bowl is not team v. team.
It's an event.
The Super Bowl is pop culture, and the SB is the king of pop culture.
Teens will watch because of the hip hop halftime show.
Moms and secretaries will watch for the commercial ads.
Dudes will watch because it's football.
It could be Lions v. Jags, and still have a gazillion rating.
The game will not be the focal point of conversation around the water cooler the Monday morning after the game.
The halftime show will be, and the housewife/secretary will be all about the cute puppy ad, or the funny fast food ad.
And of course. the died in the wool fan will be talking pigskin, but like I said it won't be the focal point, but one of several.