in 2023 after a 4-year hiatus and a total brand revamp
pic your fav girl 1-12 mines is # 11 but wtf i sure would not turn any of these girls away
- Victoria's Secret is bringing back its famous runway show this year after a four-year hiatus.
- The lingerie retailer canceled the show in 2019 after criticism, scandal, and lagging sales.
- It has since embarked on a turnaround and brand revamp to become more inclusive.
Victoria's Secret is bringing back its famous fashion show after a four-year hiatus and a revamp for the lingerie brand.
The company's chief financial officer, Timothy Johnson, said Thursday that Victoria's Secret plans to spend more on marketing in 2023, both to build brand awareness and to "support the new version of our fashion show, which is to come later this year."
Retail Dive was first to spot the news.
Victoria's Secret has previously said the show would eventually return, but never set a date. Johnson, who made the remarks during a quarterly earnings call, didn't provide additional details about the show.
A Victoria's Secret spokesperson told Insider that the company is constantly innovating "in all spheres of the business" and is committed to championing women.
"This will lead us into new spaces like reclaiming one of our best marketing and entertainment properties to date and turning it on its head to reflect who we are today," the spokesperson said. "We're excited to share more later this year."
see it all here plus video https://www.yahoo.com/news/victorias-secret-resurrecting-famous-fashion-213120002.html