You may already be doing this but I was thinking it would be cool to have certain items on sale each day or week in the store. For example, it would be cool to see a BetPhoenix Freeplay offer at 25% off the normal price. Seems that this would be a good way to drive business for the books as well as SBR. I realize that Pros get a discount but providing another discount for select items would keep people very interested and tuned in to what's "hot" in the store.
Please know that I realize you already do more than any other forum and that is greatly appreciated. This came to my mind as I was shopping the other day and thought it would be cool.