First, I'll say the owners of books aren't always public and it's not up to us to make it so although we consider the available information. If you want to know the details of the comapny, you can go higher up the ladder to the book's that have been there 10 years all the way to public companies like bet365 instead of books that opened in 2011.
Everyone can see the timeline of a book whether you agree with SBR ratings or not and choose what risk factors are important to you. In fact, when BI hit its ceiling for a newer book at B, many of the posters who are angry with SBRforum now argued that they should have been rated higher because of how their experience was.
When there is a problem with a book sponsor or in this case, a closure, everyone feels very badly. We try to react quickly without taking chances. There are even staff family and friends who aren't necessarily posting but are often playing along. Anyone who has been around here a while knows it's not just a business at SBRforum and it's about the community as much as anything. We don't just sell impressions to gaming sites who ask. Internally SBRforum discussed how we could avoid this in the future. While I can't say BI was overrated at B at the time, we'll require more years online before a banner at the top can be there. It doesn't help players here but these are the type of things considered as we read each of the posts.
As mentioned BIs backing was no longer... backing. There wasn't a contingency plan for them as we were told early on and some things went on behind the scenes before we had knowledge of the resulting issues. Jon had apparently been visiting every book he knew to get players to land on their feet without a personal interest in what happened. He eventually thought he did and SBR agreed based on information available. One of the owners of a book with assets and the money to make it work had stepped forward. Their upside was to keep an established brand that players really liked and build on it. We are still not 100% clear on what occurred but this arrangement came undone and BI is back in the position it would have been had backer #2 not been introduced.