Originally posted on 01/06/2018:
No one cares what he thinks. BUT, when he makes a thread people click it, and controversy begins. When controversy begins, people are most likely going to stay on the forum while it is going. When more people are on the forum arguing controversy, people might be drinking during it. When people are drinking during it, they might accidentally click one of those "book banners" up at the top. When people accidentally click one of those "book banners" at the top, JJ gets paid through SBR. So the point is to make as many threads as possible, and to post as much nonsense as possible to keep people online, and eventually everyone gets paid. Rinse and repeat.
BOL