I wouldn't recommend it. More than likely there will be a dip, maybe when options open and then maybe enter there.
Chipotle is a better buy for two reasons. 1. When they put this rewards program in effect it would cut cost by 10%, rewards program is about people who order less stuff on their burritos get rewards points for a future free burrito. 2. Beef prices are going to fall in 2015,2016, just heard a guy on cnbc money other day talking about it.