Sportsbooks now changing marketing strategies in US market

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  • Optional
    Administrator
    • 06-10-10
    • 60707

    #1
    Sportsbooks now changing marketing strategies in US market
    With sportsbooks moving towards a more profit-driven model in the near future, what does this mean for sports bettors?

    Here we examine how sportsbooks are spending their advertising dollars and what this potentially means to you as a bettor.


    Read more here: https://www.sportsbookreview.com/new...ports-bettors/
    .
  • jjgold
    SBR Aristocracy
    • 07-20-05
    • 388189

    #2
    Its not good

    Banning winners
    Very few perks

    Already most new signups perks drastically cut
    Comment
    • Optional
      Administrator
      • 06-10-10
      • 60707

      #3
      Originally posted by jjgold
      Its not good

      Banning winners
      Very few perks

      Already most new signups perks drastically cut
      Pointsbet reduced juice is a good sign books will start spending money on retaining players and taking market share from others instead of new signup promos.

      If Fanduel or Draftkings follow that idea, diverting ad money to funding lower vig as their marketing it could have a big effect. Others will have to follow.
      .
      Comment
      • icon
        SBR MVP
        • 01-09-18
        • 3400

        #4
        Originally posted by Optional
        Pointsbet reduced juice is a good sign books will start spending money on retaining players and taking market share from others instead of new signup promos.

        If Fanduel or Draftkings follow that idea, diverting ad money to funding lower vig as their marketing it could have a big effect. Others will have to follow.
        Pointsbet Ontario is the best regulated book available here IMO. Low juice and fast payouts. No hassles.

        I wasn't a fan at first but after watching the lines I've realized they usually offer better ods than the rest.
        Comment
        • d2bets
          BARRELED IN @ SBR!
          • 08-10-05
          • 39990

          #5
          Originally posted by Optional
          Pointsbet reduced juice is a good sign books will start spending money on retaining players and taking market share from others instead of new signup promos.

          If Fanduel or Draftkings follow that idea, diverting ad money to funding lower vig as their marketing it could have a big effect. Others will have to follow.
          Surprising that they don't do that, at least here and there on selected markets; instead giving huge profit boosts, especially for sgp's and props. I think the reason is that they don't want people to wise uo to the value of straight betting on reduced vig. They want you hooked on parlays.
          Comment
          • jjgold
            SBR Aristocracy
            • 07-20-05
            • 388189

            #6
            Yes

            You can’t make money with reduced juice, unless you do mega volume and most don’t do it

            All these books are gearing it to parlays it’s where all the money is

            Originally posted by d2bets
            Surprising that they don't do that, at least here and there on selected markets; instead giving huge profit boosts, especially for sgp's and props. I think the reason is that they don't want people to wise uo to the value of straight betting on reduced vig. They want you hooked on parlays.
            Comment
            • SlickFazzer
              SBR Posting Legend
              • 05-22-08
              • 20209

              #7
              all for recreation in their eyes.
              Comment
              • Optional
                Administrator
                • 06-10-10
                • 60707

                #8
                Originally posted by SlickFazzer
                all for recreation in their eyes.
                And in the license framers eyes.
                .
                Comment
                • Pigpen
                  SBR MVP
                  • 05-09-08
                  • 2736

                  #9
                  Three regulated legal sports books here in Arkansas and each is worthless for bases.
                  Comment
                  • blackbart
                    SBR MVP
                    • 12-04-07
                    • 3833

                    #10
                    look at the numbers, all of their profits come from parlays
                    Comment
                    • d2bets
                      BARRELED IN @ SBR!
                      • 08-10-05
                      • 39990

                      #11
                      Originally posted by blackbart
                      look at the numbers, all of their profits come from parlays
                      Not all, but over half, yeah. They'd be sunk without it. For the most part, they don't know how to book for real.
                      Comment
                      • icon
                        SBR MVP
                        • 01-09-18
                        • 3400

                        #12
                        They LOVE to offer single game parlays that are basically lotto tickets but go ahead and try to play a parlay using a side with a total and see what happens, no bet.

                        Single game parlays with little chance? Yeah they take those, heck they offer big odds with boosters but they rarely hit.
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                        • Goat Milk
                          BARRELED IN @ SBR!
                          • 03-24-10
                          • 25850

                          #13
                          Originally posted by icon
                          They LOVE to offer single game parlays that are basically lotto tickets but go ahead and try to play a parlay using a side with a total and see what happens, no bet.

                          Single game parlays with little chance? Yeah they take those, heck they offer big odds with boosters but they rarely hit.
                          Those are the only ones I usually hit. When I take a 2 teamer spread and total is where I fail.
                          Cause Sleep is the Cousin of Death
                          Comment
                          • raiders72001
                            Senior Member
                            • 08-10-05
                            • 11018

                            #14
                            Draftkings has nice promos with the up 7 points win early on Thursdays and 10 pts on Sunday. A lot of the dogs have been up 10 and then lost the game. Nice for those with the win early tickets.
                            Comment
                            • goduke
                              SBR Posting Legend
                              • 02-17-10
                              • 11580

                              #15
                              I’ve already noticed this year FanDuel has been much more careful with live lines. Last year they would have everything open during games. This year I’ve noticed that they are quicker to pull things off the board and have delays in what they post
                              Comment
                              • pologq
                                SBR Posting Legend
                                • 10-07-12
                                • 19899

                                #16
                                draftkings to me tries the most to cater to people recently. early wins for football, reimbursing judge's special hit bet the night he walked 4 times, etc.

                                pointsbet reducing juice is very nice.

                                still need freeplays and better comp systems. fanduel for a big company offers no comps - why? at least DK allows you to earn DK dollars to bet with.
                                Comment
                                • magpie878
                                  SBR MVP
                                  • 10-04-18
                                  • 1429

                                  #17
                                  Back when I used to use PointsBet (NJ), I often found they had very good lines if you liked the dog, worse lines if you liked the favorite.

                                  Haven't used them in awhile. Basically all DK now. I've said it before and I'll say it again. They're flooded with SGP and SGPx promos, and I won't do any of them. I take advantage of any boost I can, but those parlays are losers.
                                  Comment
                                  • pologq
                                    SBR Posting Legend
                                    • 10-07-12
                                    • 19899

                                    #18
                                    the boosts are nice. i wish they had more for regular bets and not just on SGP's but that is their game.
                                    Comment
                                    • jjgold
                                      SBR Aristocracy
                                      • 07-20-05
                                      • 388189

                                      #19
                                      Well, it’s a start with PointsBet I see - 107 on college football also that’s very impressive
                                      Comment
                                      • d2bets
                                        BARRELED IN @ SBR!
                                        • 08-10-05
                                        • 39990

                                        #20
                                        Originally posted by jjgold
                                        Well, it’s a start with PointsBet I see - 107 on college football also that’s very impressive
                                        But will they let you bet more than $10.70?
                                        Comment
                                        • stevex
                                          SBR Hall of Famer
                                          • 05-02-10
                                          • 5122

                                          #21
                                          Need to offer more reload bonuses. One of the reasons why I still use offshore.
                                          Comment
                                          • jjgold
                                            SBR Aristocracy
                                            • 07-20-05
                                            • 388189

                                            #22
                                            USA books can’t afford reload bonuses they don’t make enough money
                                            Comment
                                            • KVB
                                              SBR Aristocracy
                                              • 05-29-14
                                              • 74817

                                              #23
                                              Originally posted by jjgold
                                              USA books can’t afford reload bonuses they don’t make enough money
                                              Yeah, the customer aquisition model doesn't have lot of customer retention outs.

                                              I think I mentioned before, new account flow is more important than number of accounts. This is similar to situations where cash flow is more important than just having cash. It's an analogy, but it's a valid one.

                                              This seems to still hold true.

                                              There is more money and bonuses in new accounts than anything else, it seems.
                                              Comment
                                              • jjgold
                                                SBR Aristocracy
                                                • 07-20-05
                                                • 388189

                                                #24
                                                Originally posted by KVB
                                                Yeah, the customer aquisition model doesn't have lot of customer retention outs.

                                                I think I mentioned before, new account flow is more important than number of accounts. This is similar to situations where cash flow is more important than just having cash. It's an analogy, but it's a valid one.

                                                This seems to still hold true.

                                                There is more money and bonuses in new accounts than anything else, it seems.

                                                majority of books making peanuts sports side the hold too low and costs too high

                                                online Casino they do ok
                                                Comment
                                                • BetterBizness
                                                  SBR Hall of Famer
                                                  • 05-20-06
                                                  • 5737

                                                  #25
                                                  Article is flawed...

                                                  "Prior to my 19th birthday, the legal age for wagering on sports in Canada"

                                                  Alberta, Manitoba, and Quebec are 18.

                                                  Can't read any more now.
                                                  Comment
                                                  • d2bets
                                                    BARRELED IN @ SBR!
                                                    • 08-10-05
                                                    • 39990

                                                    #26
                                                    Originally posted by jjgold
                                                    majority of books making peanuts sports side the hold too low and costs too high

                                                    online Casino they do ok
                                                    Their hold is OK, but they need higher volume and lower costs. Instead, they spend like mad sailors and then limit anyone with a pulse.
                                                    Comment
                                                    • Optional
                                                      Administrator
                                                      • 06-10-10
                                                      • 60707

                                                      #27
                                                      Originally posted by BetterBizness
                                                      Article is flawed...

                                                      "Prior to my 19th birthday, the legal age for wagering on sports in Canada"

                                                      Alberta, Manitoba, and Quebec are 18.

                                                      Can't read any more now.
                                                      Maybe he grew up in BC or Ontario of Nova Scotia or NW Territories or Saskatchewan or Yukon or he's a Newfie.
                                                      .
                                                      Comment
                                                      • KVB
                                                        SBR Aristocracy
                                                        • 05-29-14
                                                        • 74817

                                                        #28
                                                        Originally posted by d2bets
                                                        Their hold is OK, but they need higher volume and lower costs. Instead, they spend like mad sailors and then limit anyone with a pulse.
                                                        I feel like Gold meant to say handle, not hold.

                                                        But I dunno.
                                                        Comment
                                                        • temple2010
                                                          SBR MVP
                                                          • 03-16-10
                                                          • 1369

                                                          #29
                                                          I'm not getting dick lately- pointsbet gives me $2 freeplay a couple times a week- waste of time
                                                          Comment
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