Simplebet Launches Game Tracker With March Madness Underway

Simplebet, the global technology leader in micro betting, is looking to capitalize on the wildly popular March Madness sports betting window by launching a game tracker for its best sports betting sites partners in the North American market.

"The launch of our game tracker for March Madness is a moment we’ve long been looking forward to," said Simplebet CEO Chris Bevilacqua. "The game tracker we have created truly is a best-in-class product and will prove to be a necessity for any operator to integrate. Bettors will have a true single-screen experience as the tournament goes on, having the ability to see the action of every game in real time and place bets reflective of that. We are continuing to innovate new ways for bettors and fans to interact with sports, and we believe the launch of our new game tracker will drive incremental engagement."

betr and DraftKings to benefit

Simplebet will make its game tracker technology available to users of the betr and DraftKings platforms in North America. The technology will give users of the two best sports betting apps a leg up on betting, and it boasts a more complete wagering experience.

The technology will allow its partners' users to track and follow the action in all games of the March Madness tournament while syncing the viewing experience with all of Simplebet's micro-betting markets. It is essentially a necessary and complimentary extension of in-game wagering markets that have exploded in popularity.

According to a press release: "The game tracker offers a best-in-class, in-play betting experience, providing fans with animated plays, visualizations, and stats to help inform fans’ bets."

Building the brand

Simplebet's March Madness announcement comes on the heels of what has been reported to be a very good year for the micro-betting brand.

The press release surrounding the launch of its game tracker for the NCAA Basketball tournament touted the company's 2.45 million accepted bets in the U.S. market during the college basketball season, which, according to the company, is about a 1 million increase from last season.

The regular-season in-game micro-betting product had been available for nearly 2,000 college basketball games this year and now extends into the culmination of the always exciting NCAA basketball season.

Increased opportunity and enhanced March Madness betting opportunities will only help with Simplebet's ascension up the U.S. best sportsbooks ladder. It, as mentioned, will also help betr and DraftKings promote their overall March Madness wagering experiences.

Lasting effect?

Simplebet had sought and essentially succeeded in revolutionizing betting markets for the NCAA Basketball season. In-game betting allows fans of the game, and users of the betr and DraftKings platform to have a stake in virtually every moment of the games.

Simplebet's platform allowed bettors to wager on the result of every possession of a particular game including whether a 2-point basket, 3-point basket, free throw, or a turnover will take place. Countless other live betting opportunities will be made available.

In-game betting is widely regarded as the future of sports wagering. Simplebet, betr, and DraftKings further prove that with their latest move toward live wagering opportunities for America’s biggest annual tournament.