Pinnacle Sports becomes just PINNACLE

[Hareeba!]

<header class="documentation__header">
</header> <article class="documentation__outline"> </article> Pinnacle Sports rebrands to Pinnacle

New Pinnacle.com domain signals launch of new design style on sports, casino, eSports and mobile sub-brands

London, 1^st June 2016

[COLOR=#313131!important]Leading gaming operator, Pinnacle Sports, has unveiled a comprehensive rebrand to ‘Pinnacle’ following the recent acquisition of the www.pinnacle.com domain.[/COLOR]

[COLOR=#313131!important]Complementing the new brand launch is a bold new logo that showcases Pinnacle’s sub-brands for sports betting, casino, eSports, mobile, affiliates and a new B2B offering (known as ‘Pinnacle Solutions’).[/COLOR]

[COLOR=#313131!important]In addition, Pinnacle has introduced a new contemporary brand architecture and dynamic design style that has been rolled out across its desktop and mobile sites, along with all supporting marketing materials. A new affiliate site, ‘Pinnacle Affiliates’, has also launched at www.pinnacle.com/affiliates[/COLOR]

[COLOR=#313131!important]Pinnacle’s new brand architecture has been designed to bolster the operator’s updated mission and positioning. This features a clear intent to deliver its leading odds, high stakes and ‘winner’s welcome’ policy through intuitive, UX-optimised interfaces on web, mobile and native apps, making the betting experience for sharper bettors even quicker and easier.[/COLOR]

Paris Smith, CEO of Pinnacle said:

[COLOR=#313131!important]“Our customers, industry peers and team members have known Pinnacle Sports as ‘Pinnacle’ since we launched in 1998, so our rebrand is really just a natural evolution. We were already looking at refreshing the brand to reflect the growing family of betting verticals we offer beyond sports so when we had the chance to acquire the Pinnacle.com domain it was too good an opportunity to pass up”.[/COLOR]

Harry Lang, Marketing Director of Pinnacle said:

[COLOR=#313131!important]“The Pinnacle name is synonymous with the best odds and highest stakes in online betting and has been for nearly 20 years. However, as we now offer much more than just a Sportsbook, our rebrand was the perfect opportunity to refresh the whole architecture of the brand and look like the contemporary and dynamic operator our savvy customers want to bet with”. [/COLOR]

[COLOR=#313131!important]For more information about Pinnacle please contact press@pinnacle.com.[/COLOR] [COLOR=#313131!important]To become an affiliate for Pinnacle please follow the step-by-step guide here: www.pinnacle.com/affiliates[/COLOR] [COLOR=#313131!important]Follow us @Pinnaclesports
[/COLOR]

[Hareeba!]

Interesting that this announcement comes out of London.
Been hearing that they will again become licensed in UK soon.
Beyond the spin though what is changing?
Will they offer horse racing?

[Foxx]

I wonder when the picked up the new domain name and how much they paid.

[Optional]

I wonder when the picked up the new domain name and how much they paid.

A couple of months back from a big IT related company that has used it for years. Must have paid a small fortune at a guess.

[Grivas_Digeni]

A couple of months back from a big IT related company that has used it for years. Must have paid a small fortune at a guess.

U/o $1,000,000?

[Optional]

I'd put the line at Over/Under 250k I think.

Just because it was so valuable to the buyer.

I'd say the domain itself probably has an intrinsic value in the 75k-125k range at a rough guess.

[gauchojake]

Seems odd that they would go with a dot com given the DOJ's boner for seizing gambling sites

[3runhomer]

Nice look

[themike78]

Seems odd that they would go with a dot com given the DOJ's boner for seizing gambling sites

They could care less about US authorities. They don't take u.s customers. Nothing the DOJ could do to them, they have nothing to do with United states.

[DeathAdder]

Clean logo. Still when it comes to books gotta put Bet365 head to head with Pinny imo

[HeeeHAWWWW]

Interesting that this announcement comes out of London.

They've been setting up shop in London for a while now. The new owner also bought Sporting Index, based in London.

[Limited]

How can you compare bet 3.65 with Pinn?

[rangerz2478]

Clean logo. Still when it comes to books gotta put Bet365 head to head with Pinny imo

Seriously?

[jjgold]

anyone know about the UK license?

[HeeeHAWWWW]

anyone know about the UK license?

Few weeks ago I heard "within 6 months".

[Foxx]

Clean logo. Still when it comes to books gotta put Bet365 head to head with Pinny imo

Thanks for the laugh bud.

[jjgold]

Few weeks ago I heard "within 6 months".

not bad

Pinny huge operation

[3runhomer]

Thats encouraging news

[SBE]

Having a betting account with them for over 15 years.

They started as Planet Pinnacle, then, for a few years, were Pinnacle Sports and now Pinnacle.


The question is, can a change of the brand name cause (or bring) better service ? I doubt it can...

[shaunovery]

anyone know about the UK license?

https://twitter.com/pinnaclesports/status/738284759730786304

[hinkel]

"New" Name - old technical Problems.... who of u having them too?

[SBE]

"New" Name - old technical Problems.... who of u having them too?

True...

The website falls down many times a day. Nobody cares ...
If I email them, they only answer "we will look into your problem " . But it is sad, as they never admit it is their problem.

Also the Asian betting slip - it should normally automatically update itself every 10 seconds, but it is "a rare case", if it really does. Usually falls down before the first (10 seconds) update period.

[SBE]

Now, again. The website fell down after being logged in for few minutes...

And that announcment appears on my screen:

Server Error


<fieldset style="padding: 0px 15px 10px;">500 - Internal server error.

There is a problem with the resource you are looking for, and it cannot be displayed.

</fieldset>


I must load the website again and re-log in. Maybe it works for few more minutes then, again.

[SBE]

And very sad is, they do not admit their issue.

Rather they ask from me "million questions":

- what kind of browser do you use ?

- did you deleted cache and cookies ?

- did you try other internet provider ?


- etc. ...


It seems like they would like to reach "a proof " that the error is on my side ...

[Optional]

Why are you so obsessed with them "admitting their issue"?

The people you speak to in CS probably know no more than they tell you each time. Plus, that last message sounds like they are trying to help you but you don't want to listen.

A lot of us have had to put up with site glitches there but I have never seen anyone claim to have as many issues as you are... so maybe there is a contribution from your end. Worth trying to listen and rule that out at the very least.

[SBE]

Why are you so obsessed with them "admitting their issue"?

The people you speak to in CS probably know no more than they tell you each time. Plus, that last message sounds like they are trying to help you but you don't want to listen.

A lot of us have had to put up with site glitches there but I have never seen anyone claim to have as many issues as you are... so maybe there is a contribution from your end. Worth trying to listen and rule that out at the very least.

Please, have a look at the above thread ( Pinnacle : 500 internal server error...), as I am not the only one having technical issues with them for previous 1 year, or more.

Also, please, have a look at "a typical response" from them - the email copied.


The problem is, there are many people having similar (or same issues at Pinnacle), but they are lazy to write either directly to Pinnacle or here, on this (or any other) forum.


I am using 4-5 more other bookies every day - no one of them I am experiencing so lots of issues ...

The other (4-5 bookies) do not "fall down" (I mean their website) almost never (and if - once in a half year...) ...

[Optional]

Please, have a look at the above thread ( Pinnacle : 500 internal server error...), as I am not the only one having technical issues with them for previous 1 year, or more.

Also, please, have a look at "a typical response" from them - the email copied.


The problem is, there are many people having similar (or same issues at Pinnacle), but they are lazy to write either directly to Pinnacle or here, on this (or any other) forum.


I am using 4-5 more other bookies every day - no one of them I am experiencing so lots of issues ...

The other (4-5 bookies) do not "fall down" (I mean their website) almost never (and if - once in a half year...) ...

It's frustrating and nobody disagrees that Pinny has more tech issues than just about any other big book. But I am sure it's nothing to do with not caring or laziness. I 'think' a big part of it relates to being under electronic attack heavily all the time.

Obviously it isn't an easy fix to get their site bullet proof but hopefully these new owners will get it right, eventually.

The current issue with the internal server error will be being worked on but techs rarely keep CS updated minute to minute about progress. CS will likely find out when it will be resolved the same time as we do.

[SBE]

Optional, thanks for your reaction.

As for the laziness, I did not mean the Pinnacle technicians, but other customers, having (for sure) same issues,

but no one of them is ready to write ...

Yes, they may be under some DDOs attacks (or how they call it), because they are probably the best and the biggest non-Asian bookie.

On other side, I must admit, they have great odds, great limits and paying out is always fast.

For over 15 years, never got paid later than in hours ...

[Hareeba!]

http://www.legalsportsreport.com/10382/pinnacle-uk-sports-betting-plans

[Limited]

The other (4-5 bookies) do not "fall down" (I mean their website) almost never (and if - once in a half year...) ...

Actually Pin is the only one standing while all other are "falling down" in many ways.