The National Basketball Association’s exclusive media rights negotiating window with current partners Disney
and Warner Bros. Discovery
is likely to expire Monday without a new deal, according to people familiar with the matter.
Beginning next week, the NBA will be able to work on agreements for new partners to show packages of games. Amazon, Apple, YouTube TV, Comcast, NBCUniversal/Peacock and Netflix have all had preliminary conversations with the league expressing potential interest, CNBC reported last year. The exclusive negotiating window with the league’s incumbent partners officially ends Monday.
The NBA would like to bring in at least one new partner to serve as a flagship streamer, CNBC reported last year. The league wants a “robust” streaming partner that will use marketing and reach to make the games a priority on their platform, CNBC reported.
The NBA is looking to double the $24 billion it generated from its previous media rights deal with Disney and Warner Bros. Discovery by adding new partners and charging more for rights, CNBC reported last year. In 2014, during the NBA’s last negotiation, the league renewed its rights with Disney and Time Warner about five months before the end of its exclusive negotiating window. The NBA also doubled the price for its rights in that deal from its previous agreement.
and Warner Bros. Discovery
is likely to expire Monday without a new deal, according to people familiar with the matter.
Beginning next week, the NBA will be able to work on agreements for new partners to show packages of games. Amazon, Apple, YouTube TV, Comcast, NBCUniversal/Peacock and Netflix have all had preliminary conversations with the league expressing potential interest, CNBC reported last year. The exclusive negotiating window with the league’s incumbent partners officially ends Monday.
The NBA would like to bring in at least one new partner to serve as a flagship streamer, CNBC reported last year. The league wants a “robust” streaming partner that will use marketing and reach to make the games a priority on their platform, CNBC reported.
The NBA is looking to double the $24 billion it generated from its previous media rights deal with Disney and Warner Bros. Discovery by adding new partners and charging more for rights, CNBC reported last year. In 2014, during the NBA’s last negotiation, the league renewed its rights with Disney and Time Warner about five months before the end of its exclusive negotiating window. The NBA also doubled the price for its rights in that deal from its previous agreement.