Big 12 problems trace to league's roots

Collapse
X
 
  • Time
  • Show
Clear All
new posts
  • warcrise
    SBR High Roller
    • 04-01-10
    • 158

    #1
    Big 12 problems trace to league's roots
    It has captured championships in 15 different sports, including men's and women's basketball and baseball. It's delivered nearly $1.3 billion in revenue to its members with the prospect of greater funding.
    Somehow the Big 12 doesn't work?
    To some members, yes, and that's why conference faces an uncertain future as it finishes its 14th year of competition.
    In a sense, the uncertainty was predictable, and it goes back to the conference's roots.
    "There were some rough edges going, I was probably one of the rough edges myself," Texas A&M athletic director Bill Byrne said.
    He was, and so were many others. Byrne was Nebraska's athletic director then. Two others, Texas' DeLoss Dodds and Oklahoma's were athletic bosses then with Castiglione presiding at Missouri.
    They were part of something different in modern college athletics, a new conference that brought together historically successful programs. Remember, during the mad conference scramble of the early 1990s, the SEC added two teams, Arkansas and South Carolina, to reach 12. The added only Penn State, the ACC only Florida State.
    Those moves were tweaks compared to the Big 12, which blew up the Southwest Conference and reinvented the Big Eight.
    These schools came together not as conferences once did – to bind universities in close proximity that agreed on playing and eligibility rules – but for one real purpose.
    The Big 12 formed to maximize its schools' collective television contract negotiating power, a pure business arrangement.
    "The Big Eight had about seven percent of the nation's television markets and Texas had seven," said Steve Hatchell, the conference's first commissioner. "They couldn't survive separately in that environment."
    Negotiating media contracts is the primary function of all conferences today, but the Big 12 was the first to become established for that purpose.
    The guidelines and principles followed, and although it can be argued that the more established Big Ten and might be tempting alternatives to Big 12 schools under any circumstance, disagreements from the start prevented a strong sense of unity that commissioner Dan Beebe wanted to establish at the league's annual meetings in Kansas City this week.
    As in any shotgun marriage, there were disagreements from the beginning.
    "We got together, then we got to know each other," Castiglione said.
    But trusting each other became difficult as some decisions seemed to be made along party lines.
    Commissioner: Hatchell, the commissioner of the Southwest Conference, or Kansas athletic director Bob Frederick.
    League office: Dallas or Kansas City.
    When Hatchell and Dallas were the choices, some of the Big Eight old guard popped off. Former Kansas basketball coach Roy Williams suggested the new league be called the "Big Texas."
    But some less visible decisions had greater impact.
    Academic requirements pitted the national football KingPin at the time, Nebraska, against Texas. The Cornhuskers wanted to keep the Big Eight standard of accepting an unlimited number of partial qualifiers. Texas did not. The won.
    In the evolution of the Big 12, Nebraska peaked early then faded. Texas was down and has become a consistent national power.
    But to the Cornhuskers, what hasn't changed are decisions involving football that favor Texas. On Friday, the Big 12 announced the football championship game will continue in Arlington, Texas, through 2013. Two months ago, Nebraska athletic director Tom Osborne was the only nay in an 11-1 decision for keeping the game at Cowboys Stadium in a vote of sentiment.
    Osborne, the Cornhuskers' football coach when the league started, said his school gets along fine in the conference.
    "We like the Big 12," he said at the meetings. "We aren't looking to leave."
    But Nebraska and Missouri remain a strong part of the Big Ten expansion speculation swirl.
    The Tigers have voiced other concerns about the Big 12. The revenue sharing formula didn't receive much public attention when the conference was formed. But with the two most financially healthy leagues, the Big Ten and SEC, sharing revenue equally among its members, Mizzou had joined others in criticizing the policy.
    In the Big 12, half the television money is shared equally. The other half is based on appearances. The idea was to encourage teams to play competitive schedules that would be attractive to television networks.
    "It's not discriminatory," Beebe said. "Any institution that raises its program to a level where it gets more TV exposure will have a chance to get more revenue."
    But as the conference progressed, smaller budget schools believed the system favored the larger schools: Texas could play a weak opponent and the game was almost assured of broadcast. Iowa State's game against a similar opponent had no chance.
    The system won't change, Beebe said.
    "My focus is on growing the pie even larger," he said.
    Castiglione shakes his head when he considers college sports without the Big 12.
    "Six months ago this wasn't an issue for the Big 12 to talk about," he said. "It's bubbled up in other conferences and created a life of its own."
    He can quote chapter and verse on how the Big 12 has been ideal for his school "and you can say the same for the 11 other institutions. I'm constantly reminded of why the Big 12 is strong, and what we've achieved over time is continued validation."
    The Big 12 stands to benefit financially by staying together. No exact figures have been revealed, but there are whispers of future television contracts that could produce as much revenue per school as the current SEC take of $17.3 million each.
    If that's not enough, Beebe warns those who relocate of the great unknown.
    "Anybody would be risking a lot by going to another place where they'll be outsiders for a long time," Beebe said.
    But clearly something's amiss when a report identifying six Big 12 schools – the Sooners, Texas, Texas A&M, Texas Tech, Oklahoma State and Colorado – as Pac-10 expansion targets doesn't get knocked down.
    Or that officials from Iowa State use the term "vulnerable" and Kansas State "uncomfortable" when describing some of the expansion scenarios.
    Does the Big 12 survive?
    If it doesn't, the seeds for dissolution can be traced back to a time before the first ball was put in play.
  • rwsmith
    SBR Sharp
    • 04-13-10
    • 286

    #2
    Wow where did this areticle come from?
    Comment
    • BigdaddyQH
      SBR Posting Legend
      • 07-13-09
      • 19530

      #3
      Now, the Big 12 has expanded it's ultimatum to Missouri, as well as Nebraska. The deadline is suppose to be this Friday, but may be expanded to June 15th. This is really stupid on the Big 12's part, because if both Nebraska and Missouri tell the Big 12 what they can do with their "ultimatum", the Big 12 is in major trouble. Colorado is sure to go to the Pac 10, no matter if the Pac 10 expands to 12 or 16 teams, so losing three Big 12 North Schools would be a critical, if not terminal blow to the conference.
      Comment
      • iwantcougars
        SBR MVP
        • 09-29-09
        • 2156

        #4
        interesting point with broadcast revenue, now it makes more sense, and perhaps opens more the chance of mizzou or nebraska going to the big10
        Comment
        • plzkthx
          SBR Sharp
          • 11-25-09
          • 487

          #5
          what thats crazy... hmmm
          Comment
          • goblue12
            SBR MVP
            • 02-08-09
            • 1316

            #6
            Good job by the Big 12 catching their bluff.

            They don't have an invite to the Big Ten.
            Comment
            • BigdaddyQH
              SBR Posting Legend
              • 07-13-09
              • 19530

              #7
              The Big 12 is a conference just waiting for the ax to fall. This will happen before the end of the year, and possibly a lot sooner than that. Larry Scott and the Pac 10 have now taken over from Jim Delany and the Big 10 as the leaders in expansion. The Big 10, as slow and methodical as their football teams are, is waiting for Notre Dame, and that simply is not going to happen unless the Big East folds. In order for that to happen, 16 team conferences are going to have to be formed, so the ACC and Big 10 raid the Big East.

              In the mean time, the Texas Legislature, of all peole, have opened the door for the Pac 10, by begging that Baylor be included in any expansion. If the Pac 10 agrees, then the entire Big 12 South jumps to the Pac 10, forcing the Big 10 to follow suit or get left in the dust. If the Big 10 is smart (and no one is saying that they are), they coordinate with the Pac 10 and take both Missouri and Nebraska, while the Pac 10 is taking the Big 12 South (with either Baylor or Colorado). Then the Big 10 takes two Big East teams. This forces the SEC to raid the ACC, and the ACC to raid the Big East and take four of the remaining 6 Big East teams. Notre Dame then is forced to join the Big 10.
              Comment
              SBR Contests
              Collapse
              Top-Rated US Sportsbooks
              Collapse
              Working...