777rock.com

[Bettor7]

this is a new book, why is it rated D-?

[Mudcat]

Hey Bettor7. Welcome to the forum.

Here is some recent discussion from Bill Dozer that is very relevant to your post.

777Rock may turn out to be a great post-up sportsbook. It certainly doesn't have the crazy model Dimebetting had.

Obviously we rather initiate a conservative grade leaving room for improvement instead of downgrading a book after players have joined up based on a generous rating. After speaking with 777’s staff I took note of a couple caution flags and chose to initiate their rating at D+. It is possible this rating will improve shortly.

-The folks from Dimebetting are involved.
I'm all for giving second chances and credit to those who manage to find a way to clean up their own messes but, it was odd speaking with the guys that have lied and avoided SBR and players for months. It reminded me of first speaking to Dimebetting while they were still loving life. Shortly after, they were creating conspiracy theories and blaming others for their problems. 777Rock is not the old Dimebetting and shouldn't be punished for saving players who would not have been paid otherwise. However, the choice to keep them on as reps and managers is a head scratcher.

-They stated that they "are calling every wiseguy and sharp they can find".
The track record for books that start off seeking sharp action and offering unique numbers is not good. 724Sportsbook tried to do the same with a gifted linesman but was unsuccessful. Most books open to servicing 'wiseguys' like to see some volume before betting against the best players.

The overhead and different type of player that comes with post-up makes it a different animal and a different challenge. A successful agent biz does not always translate into post-up success.

When SBR asks a new book how long they have been in business, 90% of the time the answer is: “We have been in business 5 yrs but just now came online”. Almost all of these shops claim to have healthy credit businesses. The 777 people may be one of the few that actually do.

BetAtlantic
In regards to post-up, I am told that 777 was part of the ASAP/BetAtlantic group that was bailed out by CRIS “All PlayASAP and BetAtlantic customers will be merged into one company under PlayASAP. BetCRIS will guarantee all customer balances. PlayASAP will be under BetCRIS management but will provide its own separate lines and odds. BetCRIS has taken a pro-active approach in acquiring struggling companies and turning them around in the interest of protecting the offshore gaming industry's reputation.” -BetCris.com

I was not informed of this until after initially speaking with 777’s GM and will follow up ASAP (no pun intended). Like John said, initial assessments are challenging and each evaluation is an on-going process. We owe it to each bookmaker to gather all available information but at this time I believe D+ is a fair rating.

[Illusion]

Welcome SBR Bettor7

[marc]

Weclome to SBR. They are a new book to the post up world. Thats why they have the low rating. But they do have an established credit shop, whihc is why some (like me) were willing to risk them. They also bailed out the dimebetting players, whihc gave them a lot of credibility. Many credit shop owners don't fully appreciate the difference in players and the difference in costs involved with post up. So having a credit shop that makes money, in no way means you can run a post up shop that makes money (more likely the reverse is true, that a postup making money, should be able to make money doing credit). I can tell you when I won they piad. They do like to talk to thier players, and some may not like all the calls and stuff. If you are ging to try them out, begining of football is always the best time to try a new book. Thats when they are most likely to have funds to pay.