Obama Signs TV Commercial Volume Law

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  • Extra Innings
    SBR Posting Legend
    • 02-26-10
    • 15058

    #1
    Obama Signs TV Commercial Volume Law
    Don't say he never did anything while in office

    President Obama has signed a new law requiring TV broadcasters to back down on the volume of those pesky commercials that suddenly blast your eardrums.
    The CALM (Commercial Advertisement Loudness Mitigation) Act, signed by President Obama on December 15, requires broadcasters to install technology ensuring that commercials air at a volume no louder than the programs in which they appear.

    Final enactment of the CALM Act represents the end of a long legislative battle for U.S. Rep. Anna G. Eshoo (D-California, 14th), who first introduced the bill in 2008.

    "The country will now get the relief they deserve from the annoyance of blaringly loud television commercials," said Rep. Eshoo in a press statement. "Consumers will no longer need to dive for the 'mute' button during commercial breaks."

    The law directs the Federal Communication Commission (FCC) to implement and enforce the commercial volume limitation regulation.

    "The CALM Act, a pro-consumer measure signed into law yesterday by President Obama, will help lower the volume on TV commercials," said FCC chairman Julius Genachowski in a press release. "The FCC will now focus on implementing the law to give consumers back the volume control on their TVs."

    Broadcasters will have until December 15, 2011 to prove compliance with the CALM Act.
  • wtf
    SBR Posting Legend
    • 08-22-08
    • 12983

    #2
    change you can count on
    Comment
    • cant call it
      SBR Hall of Famer
      • 08-29-10
      • 8817

      #3
      great find
      Comment
      • stealthyburrito
        SBR Posting Legend
        • 05-12-09
        • 21562

        #4
        suprised this needed federal legislation, but this has always been a pet peeve of mine. some commercials are absolutely deafening, annoying as fukk to adjust the volume constantly.
        Comment
        • Dirty Sanchez
          SBR Posting Legend
          • 03-01-10
          • 16031

          #5
          Thank God.....I don't mind paying $4.00 for a gallon of gas.....but if I hear those damn pole smoking Zumba commercials at twice the level....now that pisses me off
          Comment
          • King Mayan
            SBR Posting Legend
            • 09-22-10
            • 21326

            #6
            Yeeeeeessssss..... Now the old bigot geezers will not be awaken by a loud commercial... Don't say he didn't do any for your tea party...
            Comment
            • Extra Innings
              SBR Posting Legend
              • 02-26-10
              • 15058

              #7
              Originally posted by stealthyburrito
              suprised this needed federal legislation, but this has always been a pet peeve of mine. some commercials are absolutely deafening, annoying as fukk to adjust the volume constantly.
              The AMC Channel is brutal. I didn't vote for Obama but this is ground breaking legislation in my honest opinion.
              Comment
              • crustyme
                SBR Posting Legend
                • 09-29-10
                • 16896

                #8


                WASHINGTON —President Bush signed legislation Thursday that will cost broadcasters dearly when raunchy programming exceeds “the bounds of decency.”

                Comment
                • doublej95
                  SBR Posting Legend
                  • 01-26-10
                  • 14094

                  #9
                  best law in decades
                  Comment
                  • pavyracer
                    SBR Aristocracy
                    • 04-12-07
                    • 82734

                    #10
                    They also need to sign a law banning commercial timeouts in sports.
                    Comment
                    • stealthyburrito
                      SBR Posting Legend
                      • 05-12-09
                      • 21562

                      #11
                      Originally posted by Extra Innings
                      The AMC Channel is brutal. I didn't vote for Obama but this is ground breaking legislation in my honest opinion.
                      Comment
                      • icancount2one
                        SBR MVP
                        • 01-05-10
                        • 1507

                        #12
                        Originally posted by pavyracer
                        they also need to sign a law banning commercial timeouts in sports.
                        this!
                        Walter forgot... when you're desperate's when you got no choice.
                        Comment
                        • samgurt
                          SBR MVP
                          • 05-31-10
                          • 2980

                          #13
                          nothin worse than trying to take a nap with the show at a perfect volume and then once the commercial starts, it wakes you up
                          Comment
                          • SKiLLsSoLoN
                            SBR Wise Guy
                            • 07-22-09
                            • 905

                            #14
                            They need to do this on radio too!
                            Comment
                            • Killer_Demo
                              SBR Hall of Famer
                              • 06-15-08
                              • 8409

                              #15
                              about time they pass a law I actually agree with
                              Comment
                              • subs
                                SBR MVP
                                • 04-30-10
                                • 1412

                                #16
                                way to go the USA

                                teh thing is they will just compress the sound to the max levels permitted so it will still sound much louder than the show u been watching. also not having a short commercial sting B4 commercials just shows a lack of class.

                                couldn't believe it, u be watching some romantic shit with ur wife and suddenly with no warning, and at ear splitting levels " do u suffer from haemorrhoids?"

                                WTF, no class.
                                Comment
                                • jw
                                  SBR MVP
                                  • 10-25-09
                                  • 3999

                                  #17


                                  About time they did something about this.
                                  Comment
                                  • rocky502
                                    SBR Sharp
                                    • 11-14-10
                                    • 486

                                    #18
                                    I'm sure there was billions spent on this on studies and research. So now the networks will be forced by federal law that "requires broadcasters to install technology ensuring that commercials air at a volume no louder than the programs in which they appear". So can we now expect the cost of our cable/satellite bill to tick up slightly? It would seem reasonable that if you raise the cost of doing business to networks, that it will ultimately be paid for by us, the end user. I could see the scumbags at charter raising the price as they do constantly a little at a time until I call and bitch. Then they give me a "special" deal and my bill goes down. I hate having to call every 6-8 months and renogotiate my bill because it keeps going up.
                                    Comment
                                    • subs
                                      SBR MVP
                                      • 04-30-10
                                      • 1412

                                      #19
                                      u just put a $1000 compressor in (which is already there no doubt) but u actually set it to the right levels is all.

                                      good story, will try re-negotiating
                                      Comment
                                      • Jaug
                                        SBR MVP
                                        • 01-11-09
                                        • 3087

                                        #20
                                        I like it.
                                        Comment
                                        • capitalist pig
                                          SBR MVP
                                          • 01-25-07
                                          • 4997

                                          #21
                                          All you have to do is set your tv (in Menu) so that the volume stays at a certain level,JMO.

                                          later
                                          Comment
                                          • SamsNCharge99
                                            SBR Aristocracy
                                            • 10-22-08
                                            • 41242

                                            #22
                                            finally
                                            Comment
                                            • Kindred
                                              SBR MVP
                                              • 09-09-08
                                              • 2901

                                              #23
                                              The only good law he has passed..

                                              at least he did something right
                                              Comment
                                              • linedrivr
                                                SBR MVP
                                                • 01-04-10
                                                • 2223

                                                #24
                                                This is the best law to be enacted in the last 30 years. Good to see our tax dollars at work.

                                                How about they get to work on overhauling the ridiculous income tax code. The tax code could be 1000's of times simplified and work better than the garbage tax code they have in place now. It's ridiculous.
                                                Comment
                                                • DwightShrute
                                                  SBR Aristocracy
                                                  • 01-17-09
                                                  • 103102

                                                  #25
                                                  Obama 2012
                                                  Comment
                                                  • rkelly110
                                                    BARRELED IN @ SBR!
                                                    • 10-05-09
                                                    • 39691

                                                    #26
                                                    Now how about a law that gets rid of commercials.

                                                    I should open my own cable company. All programing commercial free. I'll charge
                                                    double the going rate and would probably put the cable companies on it's ear.
                                                    Comment
                                                    • SpeedPro
                                                      SBR Wise Guy
                                                      • 09-06-10
                                                      • 643

                                                      #27
                                                      All politicians go for the low hanging fruit.
                                                      Comment
                                                      • Extra Innings
                                                        SBR Posting Legend
                                                        • 02-26-10
                                                        • 15058

                                                        #28
                                                        Originally posted by rkelly110
                                                        Now how about a law that gets rid of commercials.

                                                        I should open my own cable company. All programing commercial free. I'll charge
                                                        double the going rate and would probably put the cable companies on it's ear.
                                                        I imagine some have thought of that...would be extremely costly as a provider.
                                                        Comment
                                                        • Going4Broke
                                                          Restricted User
                                                          • 09-30-10
                                                          • 294

                                                          #29
                                                          Originally posted by rkelly110
                                                          Now how about a law that gets rid of commercials.

                                                          I should open my own cable company. All programing commercial free. I'll charge
                                                          double the going rate and would probably put the cable companies on it's ear.
                                                          I'm sure HBO or Showtime would have already done that if it was feasible. But, this new law negates my "research paper" I wrote two years ago for my marketing class.

                                                          Anyway, as another poster said, I love paying $4.40 per gallon for gas, I wish Obama would do something about that.
                                                          Comment
                                                          • chacker
                                                            SBR Hustler
                                                            • 02-19-11
                                                            • 82

                                                            #30
                                                            Glad to see we are taking care of the important things and not wasting our time on education, health care, poverty, or sustainability.
                                                            Comment
                                                            • beanbag
                                                              SBR MVP
                                                              • 01-21-10
                                                              • 2364

                                                              #31
                                                              he really just needs to focus on more important stuff...
                                                              Comment
                                                              • Metalhead
                                                                SBR Wise Guy
                                                                • 07-14-09
                                                                • 719

                                                                #32
                                                                Many good tv's have had this as an option for almost 10 years.
                                                                Comment
                                                                • RPP
                                                                  SBR Wise Guy
                                                                  • 09-07-09
                                                                  • 650

                                                                  #33
                                                                  Now legalize marijuana!!
                                                                  Comment
                                                                  • thadchr
                                                                    SBR MVP
                                                                    • 11-18-08
                                                                    • 1335

                                                                    #34
                                                                    I understand all the yapping about "he could be better spending this time", but does anyone know how much shit he has to process in a day anyway, 95% of which is not worthwhile, costs money, and leads nowhere. If it's my tax money, I will take laws like this any day! It couldn't have cost much (in government terms), and though everyone is going to disagree with the higher-ups sometimes, they are supposed to represent the majority. What kind of sick minority wants loud commercials?!?
                                                                    Comment
                                                                    • blackbeSSt
                                                                      SBR Hall of Famer
                                                                      • 09-06-08
                                                                      • 9398

                                                                      #35
                                                                      what are these commercials you guys speak of? is that the thing that people watch that don't have dvr to fast forward through? sucks for you guys
                                                                      Comment
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