If a sportsbook wants to offer a different market or event at the rodeo, PlayColorado was told by the Division of Gaming that it must submit that to the Division director to be approved and added to the catalog. “You could do individual rides but that has found to have been difficult in the past. You have to have a live feed to do that,” Johnny Avello, DraftKings sportsbook director of operations, said. “I mean, you could do it pre-match before the ride starts. But for the most part, it’s who’s going to win a certain event.”