No parent that has to do this is ever about the kid. They parade their kid around, and in this case his kid isn't even around and he never stops talking. It is all about his time in the sun. He never got this much attention in anything he did in his life so he is soaking up the sun now at his sons expense. Its one thing to be a proud parent, its another to try and steal the whole show. I laugh when people say he is just marketing his brand.
Lonzo would do it himself with his play. No other great star needed their dad to act like an idiot to sell a pair of basketball shoes.