Originally posted on 01/11/2015:

What I can't figure is what market they're aiming at. Their juice is off the charts nuts - look at these prices, for Arsenal-Stoke, AH-1:

Pinnacle/sbo/ibc: 1.79 2.19
Marathon/1xbet: 1.75 2.28

That's 1.5% juice for the Asians and Pinnacle, on the Premier League (probably the biggest sportsbetting market on the planet). There's some seriously huge volume there, and ultra-efficient markets - yet the Russians have even lower juice, 1.0%. Hrrrm.

Even odder, Pinnacle/Asians sensibly price other sports and sub-markets at greater juice, where lower volume means they can't get as accurate prices. Even Marathon do the same, to a lesser degree. But 1xbet don't, it's just 1% all over the place.

For example, the tennis final in Chennai today, Wawrinka vs Bedene, 5.5game hcap:

1xbet 1.0%
Mara 1.5%
Pinny 2.5%
IBC 5.0%


OK maybe IBC isn't so important, the Asian books barely take anything on tennis. But do 1xbet? Doubt it.


One thought: could they be trying to out-compete the Asians/pinny by running at zero profit for a period? It's certainly one way to attract a lot of volume quickly.