Originally posted on 06/07/2013:

Isn't that the whole point though, to buy into the play that you purchased? Any idiot can pick a side in a game without any rhyme or reason, hell I do it myself all the time. If a well written analysis (novel) makes sense and can make a person see the game in a different perspective than their own, isn't that why a person would purchase a "handicappers" plays in the first place, to believe the person selecting them is better at it than they are themselves. If I am paying for a persons insight (opinion) and picks (roughly $25 per selection), I would rather have a novel that is well written and covers different angles and gives the appearance that the person actually put in some time to research and write it, rather than get a generic email that says "Take the Heat-5".

Thats also a pretty generalized statement saying that anyone who writes more than others wins far less than someone who just spits out picks...