Tactical ignoring, also known as planned ignoring, is a behavioral management strategy used in response to challenging behavior that seeks to receive attention or to gain a reaction from others. It is a commonly used strategy when the person displaying the attention-seeking behavior still feels rewarded by a negative response. An example of this is a cough or noise that is excessively loud in order to gain sympathy from work colleagues, loved ones and friends, which is still seen as desirable attention by the person.