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Sportradar Officially Licensed in North Carolina Ahead of Legalization of Sports Betting

James Bisson

Last Updated: March 8, 2024 12:39 PM EST • 1 min 56 sec read.

Senior RJ Davis of the North Carolina Tar Heels salutes the fans as he leaves the floor for the final time in Chapel Hill, North Carolina. Sportsradar has been officially licensed in North Carolina ahead of sports gambling being legalized.
Senior RJ Davis of the North Carolina Tar Heels salutes the fans as he leaves the floor for the final time in Chapel Hill, North Carolina. Photo by Grant Halverson/Getty Image via AFP.

As North Carolina moves closer to the launch of our best sportsbooks, the state retail sports wagering providers added another big-time name to the lineup of top-tier providers that will be out to make the most of the exciting new market in the Tar Heel State starting March 11.

Sportradar Solutions LLC, widely regarded as one of the largest sports betting data providers in the world, announced Thursday that it is officially in on the North Carolina sports betting market thanks to a supplier license the company received from the North Carolina State Lottery Commission. It gives the company the right to operate in America's newest legal sports betting jurisdiction.

Sportradar will be offering its full suite of betting data information to the eight North Carolina sports betting apps slated to go live next week.

Sportradar's presence in North Carolina is hardly a surprise with the amount of North Carolina sportsbook promos set to become available. The data provider currently has a total of 56 licences in the bustling North American market. They include relationships with states, provinces, native tribes, and the huge list of best sports betting sites taking wagers in those jurisdictions.

North Carolina's supplier license will be in effect for five years.

What Sportsradar does

Sportradar is self-described as leading global sports technology company creating immersive experiences for sports fans and bettors. It collects, licenses, and distributes valuable sports data for every major sport in the North American market.

Sportradar shares its data with sports betting and gaming agencies and also advances transparency and integrity services for providers operating globally. It has key partnerships with the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga and has emerged as one of the most trusted and most relied-on names in the global sports wagering scene.

Sportradar aims to, and ultimately does, provide sports fans, sports bettors, and sports wagering providers the best possible viewing and betting experience through its slew of statistical offerings.

Everything is lining up for a Monday Launch

North Carolina regulators have been on a somewhat fast track to launch of their legal sports betting platform. Regulators in the state have approved eight sports betting licenses to companies that will be ready to go on March 11.

They include:

  • Underdog Sports in partnership with McConnell Golf

Our Caesars Sportsbook promo code can also be added to that list thanks to a supplier license it received because of a partnership with the Eastern Band of Cherokee Indians.

Sportradar's green light adds to a nice list of other supplier licenses that have been handed out in the Tar Heel State. They include GeoComply and SBTech which also bring extensive experience catering to North American bettors and suppliers to the North Carolina scene.

Written By:
James Bisson
James Bisson is the Editor-in-Chief of Sportsbook Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.