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BetRivers Getting Into the NASCAR Title Sponsor Game

James Bisson

Last Updated: April 4, 2024 1:20 PM EDT • 1 min 35 sec read.

A detail view of "DOVER" stenciled on the wall after the NASCAR Cup Series as we look at BetRivers recent deal to become a Nascar title sponsor
A detail view of "DOVER" stenciled on the wall after the NASCAR Cup Series Würth 400 at Dover International Speedway on May 01, 2023 in Dover, Delaware. Photo by James Gilbert/Getty Images via AFP.

Rush Street Interactive's BetRivers Sportsbook will gain some much-needed exposure when NASCAR heads to Dover Motor Speedway on April 27. On Tuesday, BetRivers, one of our best sports betting sites, announced that it partnered with NASCAR to become the title sponsor of a NASCAR Xfinity Series Dash 4 Cash race.

The newly minted BetRivers 200 will be held on April 27 at 1:30 p.m. ET at Dover Motor Speedway. Richard Schwartz, Rush Street Interactive CEO, said of the new partnership: "We are thrilled to join forces with Dover Motor Speedway as the title sponsor for this prestigious NASCAR event."

Building the brand

Thanks to its sponsorship of the race, BetRivers will gain national exposure and reach a new audience as it tries to increase its middling market share in the U.S.

Exposure is especially important in Delaware, where Dover Motor Speedway is located. Thanks to a deal with the Delaware Lottery, BetRivers has become the newest Delaware sports betting app.

The Rush Street Interactive mobile sports betting product took over from 888 in January as the Lottery's exclusive partner. It is a five-year agreement that will see BetRivers being a big player in that market for years to come. 

Race attendees and users of the BetRivers app will be eligible for special promotions ahead of the race. For the first time, attendees will have the privilege of placing a wager at a Delaware sports betting venue.

Welcome with open arms

BetRivers has been welcomed with open arms in Delaware, and sponsorship of the NASCAR Xfinity Series is the latest company move designed to endear the company to the state community.

“With the recent launch of RSI’s award-winning online sportsbook in Delaware, we are delighted to welcome BetRivers as our title sponsor for the upcoming race,” said Dover Motor Speedway President & General Manager Mike Tatoian. “BetRivers’ commitment to excellence and passion for delivering exceptional experiences align perfectly with our values. Together, we look forward to creating memorable moments for fans and the drivers at the BetRivers 200 for years to come.”

Helene Keeley, Delaware Lottery Director, said: "Through our continued conversations with Rush Street Interactive, the topic of the importance of community involvement and local economic impact has surfaced many times.

“Investing in the local community is important and Rush Street Interactive has done just that, including partnering with the Xfinity Series NASCAR Race at Dover Motor Speedway with the newly named BetRivers 200, we continually confirm our relationship with BetRivers is right for Delaware."

Written By:
James Bisson
James Bisson is the Editor-in-Chief of Sportsbook Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.