William Hill US Signs Partnership with NHL's Vegas Knights

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William Hill US has signed a partnership with the National Hockey League's Vegas Golden Knights, marking the first such deal of its kind with an NHL team since the federal ban on sports betting was lifted by the Supreme Court.

The deal will see William Hill's brand promoted through team media and give the sportsbook operator placements at the T-Mobile Arena, plus television placements.

William Hill will display their odds on the video feed inside of the arena which during each intermission. Knights President Kerry Bubolz had the following to say on the historic deal, per the Las Vegas Review Journal.

“This partnership between a major professional team and a sports book operator is a historic, landmark agreement, and we are delighted to be leading the way with William Hill in this space,” said Bubolz.

William Hill's brand will be visible as early as Monday during the Knights' preseason game versus the Colorado Avalanche.

Discuss the news at SBR Forum.

Online sportsbooks have the Knights priced at the odds of 12 to 1 to win the Stanley Cup.

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